An eyewear boutique, brought online
New View began as a boutique where people came to be measured, advised and fitted properly. Everything here is an attempt to keep that standard when the counter is a screen.
Certified, never grey market
We are an authorised Oakley reseller, a Ray-Ban certified store and an Essilor Experts partner. Every pair arrives boxed and warrantied.
Measured, not guessed
Every listing publishes lens width, bridge and temple length in millimetres so you can match a pair that already fits you.
Lenses fitted before dispatch
Your prescription is glazed to the frame you chose and checked before the parcel is sealed.
A person on the other end
Questions go to our optician, not a scripted queue. Ask us anything.
Why measurements matter
Almost every disappointing online eyewear purchase comes down to fit rather than taste. A frame that photographs beautifully can still sit wide, slide down or pinch. Published measurements turn that gamble into arithmetic, which is why we treat them as product data rather than small print.
The brands we carry
Ray-Ban, Burberry, Tom Ford, Versace, Emporio Armani, Michael Kors, Coach, Montblanc, Vogue, Maui Jim, Pierre Cardin and Fossil, with ZEISS lenses. Contact lenses are arriving shortly.